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PROBLEM FIRST. PRODUCT LAST.

Digital Marketing for Electronics Engineering

THE LECTRIX PHILOSOPHY

Whether you supply semiconductors, passive, electromechanical, or interconnect components, or performance materials, we believe in solving your engineering customer’s problem first, as the right way to introduce them to your product.
Problem First. Product Last.

WHO WE ARE

We are electronics engineering marketing specialists.

 

STRATEGY FIRM

Business Analysis | Strategic Planning | Marketing Plans | Go To Market | NPI | Branding | Messaging

 

FULL-SERVICE DIGITAL MARKETING AGENCY

Technical Content | SEO/SEM/CRO | Technical Audience Development | Account Based Marketing | Channel Campaigns | Demand Generation | Social Media | Marketing Technology | Design | Video | PR

 

INDUSTRY PUBLISHER

Thought Leadership | Lead Generation | eBooks | Whitepapers | Webinars | Blogs

 

EVENTS COMPANY

Virtual Conferences | Roundtables | Workshops | Webinars

BUILDING BETTER ENGINEERING BRANDS

True branding goes beyond a logo and tagline. Successful engineering brands are built from the success that you bring to your customers, the skills and stories of your engineering teams and the constant innovation in your products.
Tell your unique story, build your brand.

WHAT WE DO

 

Lectrix connects manufacturers of electronic components and materials, along with supporting software and service providers, to their next customer.

WHAT WE DO

 

Lectrix connects manufacturers of electronic components and materials, along with supporting software and service providers, to their next customer.

PROVEN SUCCESS

American Bright | Bivar | ECIA | Efinix | Kauffman | Laird/DuPont | Ohmite | RECOM Power | Quell | Schaffner | Standex Electronics | TSS USA Manufacturing | Waldom Electronics

WE ARE ALSO AN INDUSTRY PUBLISHER

AND HOST OF INDUSTRY EVENTS

TESTIMONIALS

There are many options when it comes to the marketing of electronic components today. Lectrix has helped us to build a focused strategy that has directly and consistently impacted our bottom- and top-line growth. They are a unique and experienced group of people who come from our industry, and who understand our products, our customers, our channels of distribution and ultimately how to drive component sales.

Ken Bellero, President, Schaffner USA

LET’S TALK